Melbourne is widely recognized as the fashion capital of Australia, where the premium designer labels, top - notch flagship stores and the quirky independent boutiques makes it a heaven in disguise for the fashion lovers and the shopaholics. The fashion scene in the city over the past few years has been flourishing thus leading to it becoming the epicenter of fashion and style and thus making a huge impact on the worldwide fashion landscape.

Melbourne holds some of his homegrown labels that shine on their own in aesthetics influenced by the thriving modern European trends. The fashion savvy cosmopolitan has also introduced some of the impeccable foreign brands as well in the affluent domestic market.

Melbourne Fashion Festival

The Virgin Australia Melbourne Fashion Festival is an annual event that takes place in mid-to-late March for seven days at a stretch. The show is a celebration of fashion, beauty, style, modern trends and creative endeavors bringing together the best Australian designers and providing them with a global platform to showcase their talent and art.

Best Stores

7 For All Mankind - It is a hybrid brand of fashion, style and innovation. It is well favored by the Hollywood elite, stylists and fashion editors who are looking for quality denims. Address - G037 EMPORIUM/295 Lonsdale St, Melbourne VIC 3000.

Black Tie Classic - They offer a wide range of classic and modern designer suits to for every occasion. Suits are available for hire as well. Address - 132 Elgin St, Carlton VIC 3053.

A|X Armani Exchange - It was created by Italian designer and entrepreneur Giorgio Armani for the youth. All the designs are inspired for the young and the sexy urbans. Address - Emporium Melbourne, 1-028/295 Lonsdale St, Melbourne VIC 3000.

12x12, Cotton On, Alannah Hill, Adriano Carbone Master Tailor and Alkii are some of the other prominent brands in Melbourne.